Explore Your Options

Explore Your Options

Marketing, Advertising, and Public Relations

Marketing, advertising, and public relations is a field focused on the creation, management, and implementation of a message or brand from an organization to its constituents. The positions in this field aim to persuade a targeted constituency about specific products, messages, goods, or views. They are often charged with maintaining or developing a positive relationship with the public.

Learn About the Field

Career exploration is all about research. Use the the following information to learn if a career in marketing, advertising, and public relations is for you.

Communications Specialist

Keep informed about what’s happening in this field by reading what the professionals read. Visit the following sites regularly!

Ragan.com
Elsevier Recent Public Relations Review Articles
The New York Times Advertising and Marketing
Marketing Today
Inma Advertising
Advertising Age

Meet People

Now that you've done a little research about the marketing, advertising, and public relations field, it's time to start meeting with industry professionals. It's an easy way to learn more about what your future career path might look like. It's also a great way to network with people who may know about internship or full-time job opportunities.

Networking Resources

IUB Alumni LinkedIn – You can connect with over 186,000 IUB alumni from various programs after you create a LinkedIn profile. Search for alumni based on location, company, industry, and what they studied. To learn more about how to set-up your profile and use this tool, visit these resources.

IU Alumni Directory—Request an account and use it to search for IU Alumni who have graduated from our marketing, advertising, and public relations programs. You can see where they’re working now and email them directly from the site. Contact a dozen people to start with and see where you end up. You may need to contact more in order to get some helpful responses.

Informational Interviewing Guide—Once you know who you’re interested in talking with, use this guide to request and conduct an informational interview.

Social Media Networking

Use social media to network with professionals and their organizations. LinkedIn, a professional networking site, is a great way to connect. Here are a few organizations that have a strong social presence.

Join a Professional Association

National professional associations are valuable sources for a variety of career information. You can learn about certification requirements, job leads, internships, educational opportunities, and more. Many associations offer discounted membership rates for students.

Get Experience
Build Your Skills

Having career-relevant work experience on your resume will give you a big head start when it comes time to land your post-grad dream job. Now that you’ve researched your career options, take advantage of the opportunities below to build the skills you need to be competitive. Remember: employers also like to see plenty of leadership exerience listed.

Join Student Organizations

There are more than 700 student organizations at IU—which means there are more than 700 ways you can get some really impressive job experience. Below are some groups specific to merketing, advertising, and public relations. Check out BeINvolved to learn about even more student organizations through IU Student Life and Learning.

Get a Part Time Job

Use myJobs to learn about part- and full-time job opportunities. Here are career-relevant jobs that students have participated in.

*Jobs with asterisks are within walking distance from campus.

Volunteer Opportunities

Put your talents to good use and build experience along the way! Off-campus volunteer opportunities exist around every corner. Below are some volunteer opportunities within about an hour’s drive of Bloomington.

Find a job or internship

You've done your research, created a network, and beefed up your resume. Now it's time to hit the job market. The list below shows some organizations that often recruit IU graduates from marketing, advertising, and public relations majors. This list also shows some organizations where recent marketing, advertising, and public relations graduates have gone to work. Remember that an education in these majors can prepare you for a number of careers.

Job Search Sites

These sites post jobs that relate directly to marketing, advertising, and public relations. Remember to use these sites in addition to your network of people to maximize your chance of finding good opportunities. Many of the professional associations listed in the Meet People tab will post industry-specific jobs. Look for a page titled "careers," "jobs," "employment," or "opportunities."

Keywords for Job Searches

As you use the web to search for more opportunities, get creative with the search terms you use. Try the list below to maximize your results.

  • Creative Jobs
  • Brand Strategy
  • Marketing
  • Social Media
  • Design
  • Advertising
  • Public Relations
  • Key Messaging
  • Communications Strategy
  • Search Engine Optimization
Organization & Company Research Resources

When you’re preparing for a job interview, it pays to do your research. Use the resources here to learn about an organization’s history, business, and culture. Once you have a good understanding of what the company’s about, formulate a list of questions to ask during your interview. This will show your interviewer that you’re genuinely interested in the job and give you a deeper understanding of what to expect if you’re hired.

Common Interview Questions

Interviews can vary from one industry to another. Remember, interviewers are trying to assess your experience and your fit for a specific position, so depending on the position, your questions will vary greatly. This is a small sample of questions designed to help you understand the kind of field-specific questions you might be asked.

  • In your opinion, what is the most effective advertising medium for businesses at the moment? Why?
  • If you were tasked with creating advertisement boards next to our close competitor, how would you make sure our advertisement stands out from the competitor and all the rest?
  • Which environmental variables impact a marketing plan?
  • What is our brand?
Insider Tips
  • Create a portfolio that highlights your tangible work or specific skills. Guide employers to your portfolio.
  • Consider how employers will view/access your portfolio before, during, and after an interview.
  • Become extremely familiar with the brand and marketing strategy of the organization to which you are applying.
  • Many job search candidates in this industry will use an online portfolio to provide potential employers with examples of their work. We recommend these sites for creating an online portfolio.