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Marketing, Advertising, and Public Relations

You've done your research, created a network, and beefed up your resume. Now it's time to hit the job market. The list below shows some organizations that often recruit IU graduates from marketing, advertising, and public relations majors. This list also shows some organizations where recent marketing, advertising, and public relations graduates have gone to work. Remember that an education in these majors can prepare you for a number of careers.

Potential Employers

  • Discovery Communications - Public Relations & Marketing positions
  • Magnolia Pictures - Social Media/Publicity positions
  • Cook, Inc. - Public Relations positions
  • American Red Cross Blood Service - Public Relations/Sales & Marketing positions
  • Oscilloscope Laboratories - Distribution positions
  • College Living Magazine - Advertising positions
  • American Enterprise Institute - Public Affairs and Media Relations position
  • Indiana Farm Bureau, Inc. - Advertising and Marketing positions
  • Groupon - Marketing positions
  • Limited Brands/Victoria’s Secret - Campus and Event Marketing positions

Job Search Sites

These sites post jobs that relate directly to journalism, media, and communication. Remember to use these sites in addition to your network of people to maximize your chance of finding good opportunities. Many of the professional associations listed in the Meet People tab will post industry-specific jobs. Look for a page titled "careers," "jobs," "employment," or "opportunities."

  • Creative Jobs
  • Brand Strategy
  • Marketing
  • Social Media
  • Design
  • Advertising
  • Public Relations
  • Key Messaging
  • Communications Strategy
  • Search Engine Optimization

Organization & Company Research Resources

When you're preparing for a job interview, it pays to do your research. Use the resources here to learn about an organization's history, business, and culture. Once you have a good understanding of what the company's about, formulate a list of questions to ask during your interview. This will show your interviewer that you're genuinely interested in the job and give you a deeper understanding of what to expect if you're hired.

IUB Library's Collection of Company Research Links

  • In your opinion, what is the most effective advertising medium for businesses at the moment? Why?
  • If you were tasked with creating advertisement boards next to our close competitor, how would you make sure our advertisement stands out from the competitor and all the rest?
  • Which environmental variables impact a marketing plan?
  • What is our brand?

Insider Tips

  • Create a portfolio that highlights your tangible work or specific skills. Guide employers to your portfolio.
  • Consider how employers will view/access your portfolio before, during, and after an interview.
  • Become extremely familiar with the brand and marketing strategy of the organization to which you are applying.

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