You've done your research, created a network, and beefed up your resume. Now it's time to hit the job market. The list below shows some organizations that often recruit IU graduates from marketing, advertising, and public relations majors. This list also shows some organizations where recent marketing, advertising, and public relations graduates have gone to work. Remember that an education in these majors can prepare you for a number of careers.
Marketing, Advertising, and Public Relations
- Discovery Communications - Public Relations & Marketing positions
- Magnolia Pictures - Social Media/Publicity positions
- Cook, Inc. - Public Relations positions
- American Red Cross Blood Service - Public Relations/Sales & Marketing positions
- Oscilloscope Laboratories - Distribution positions
- College Living Magazine - Advertising positions
- American Enterprise Institute - Public Affairs and Media Relations position
- Indiana Farm Bureau, Inc. - Advertising and Marketing positions
- Groupon - Marketing positions
- Limited Brands/Victoria’s Secret - Campus and Event Marketing positions
- Ruder Finn - Public Relations positions
- Abercrombie & Fitch - Leadership & Development positions
- Edelman - Account positions
- DISH Network - Marketing positions
- Michael Baker, Jr. Inc. - Public Relations positions
- Leo Burnett - Interaction Designer positions
- Indianapolis Zoological Society - Public Campaign Coordinator position
- CBS Sports - Public Relations positions
- FleishmanHillard (FH) - Public Relations Internship
Job Search Sites
These sites post jobs that relate directly to journalism, media, and communication. Remember to use these sites in addition to your network of people to maximize your chance of finding good opportunities. Many of the professional associations listed in the Meet People tab will post industry-specific jobs. Look for a page titled "careers," "jobs," "employment," or "opportunities."
Keywords for Job Search
As you use the web to search for more opportunities, get creative with the search terms you use. Try the list below to maximize your results.
- Creative Jobs
- Brand Strategy
- Social Media
- Public Relations
- Key Messaging
- Communications Strategy
- Search Engine Optimization
Organization & Company Research Resources
When you're preparing for a job interview, it pays to do your research. Use the resources here to learn about an organization's history, business, and culture. Once you have a good understanding of what the company's about, formulate a list of questions to ask during your interview. This will show your interviewer that you're genuinely interested in the job and give you a deeper understanding of what to expect if you're hired.
Common Interview Questions
Interviews can vary from one industry to another. Remember, interviewers are trying to assess your experience and your fit for a specific position, so depending on the position, your questions will vary greatly. This is a small sample of questions designed to help you understand the kind of field-specific questions you might be asked.
- In your opinion, what is the most effective advertising medium for businesses at the moment? Why?
- If you were tasked with creating advertisement boards next to our close competitor, how would you make sure our advertisement stands out from the competitor and all the rest?
- Which environmental variables impact a marketing plan?
- What is our brand?
- Create a portfolio that highlights your tangible work or specific skills. Guide employers to your portfolio.
- Consider how employers will view/access your portfolio before, during, and after an interview.
- Become extremely familiar with the brand and marketing strategy of the organization to which you are applying.