Marketing, Advertising, and Public Relations

Career Guide

Marketing, advertising, and public relations is a field focused on the creation, management, and implementation of a message or brand from an organization to its constituents. The positions in this field aim to persuade a targeted constituency about specific products, messages, goods, or views. They are often charged with maintaining or developing a positive relationship with the public.

Designing your major

Your major may be indirectly or directly related to your career choice, and it’s only one of many pieces to finding a good career fit. There are many majors that are related to marketing, advertising, and public relations, including:

Learn about careers in the field

  • Marketing Manager
  • Public Relations Director
  • Social Media Manager
  • Advertising Sales Representative
  • Corporate Executive
  • Market Research Analyst
  • Creative Director
  • Marketing Consultant
  • Graphic Designer
  • Brand Manager
  • International Marketing Manager
  • Product Manager
  • Data Mining Specialist
  • Sports Agent
  • Promotions Director
  • Product Development Manager
  • Art Director
  • Editor
  • Multimedia Artist
  • Writer
  • Communications Specialist
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Interested in graduate school?

In this field, some common graduate school programs may include Marketing and Advertising, Public Relations, Media Management, Ecommerce and Social Media, Journalism, and many more!

Learn more about graduate school

There are many ways to explore careers, through research, gaining experience, and talking with other people. Your career coach is here to mentor you and help you find ways to explore that fit you best.