Marketing, Advertising, and Public Relations

Career Guide

Marketing, advertising, and public relations is a field focused on the creation, management, and implementation of a message or brand from an organization to its constituents. The positions in this field aim to persuade a targeted constituency about specific products, messages, goods, or views. They are often charged with maintaining or developing a positive relationship with the public.

Designing your major

Your major may be indirectly or directly related to your career choice, and it’s only one of many pieces to finding a good career fit. There are many majors that are related to marketing, advertising, and public relations, including:

Learn about careers in the field

  • Advertising and Promotions Manager
  • Advertising Sales Agent
  • Agents and Business Managers of Artists, Performers, and Athletes
  • Art Director
  • Business Intelligence Analysts
  • Editor
  • Graphic Designer
  • Marketing Manager
  • Market Research Analyst
  • Photographer
  • Public Relations Specialist
  • Search Marketing Strategist
  • Special Effects Artist/Animator
  • Writer
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